India’s digital entertainment landscape has transformed, with users now streaming television shows, movies, music, and live sports directly on their mobile phones. From urban centres to rural communities, consumers are increasingly turning to affordable 4G-enabled feature phones for entertainment and connectivity. India’s Shift Towards Mobile Entertainment Powered by Jio’s 4G … Read More
Vodafone Idea’s content platform Vi Movies and TV has entered the microdrama segment through a partnership with Bullet Microdrama App, making short-format serialised content available to its users free of cost. “Microdramas will be available on Vi Movies and TV for the first time in partnership with Bullet Microdrama App … Read More
In April, JioHotstar unveiled “TADKA,” a mobile-first entertainment format aimed at audiences increasingly consuming content in short, on-the-go bursts. Designed specifically for vertical viewing, each episode runs between 60 seconds and two minutes, delivering compact yet emotionally engaging narratives tailored to fast-scrolling users. TADKA for Short-Form Entertainment “Explore Tadka, an … Read More
Reliance Jio offers various multi-OTT plans and add-on packs. The telco recently rebranded its Rs 500 Entertainment Plan, which offers YouTube Premium, as the Mega Content Plan and has now launched a Rs 200 Mega Content add-on pack. This complements the existing Mega Content offering and provides more choices to … Read More
The Ministry of Culture on Friday signed a Memorandum of Understanding (MoU) with YouTube to promote and amplify India’s traditional folk and tribal music on the global stage. The agreement was formalised in the presence of Union Minister for Culture and Tourism Gajendra Singh Shekhawat, Culture Secretary Vivek Aggarwal, and … Read More
The Union Ministry of Information and Broadcasting on Monday unveiled three major initiatives aimed at strengthening India’s media and entertainment ecosystem, expanding access to public broadcasting, and fostering a robust creative economy. Union Minister Ashwini Vaishnaw announced the launch of a National AI Skilling Initiative, a new citizen-centric content creator … Read More
JioHotstar has brought ChatGPT powered voice discovery for the consumers. Until now, whenever you wanted to watch something, you would go to the search bar and type the titles. Alternatively, you would sort through categories, or genres of shows and movies to watch something according to your mood. But with … Read More
JioHotstar has recently revised its subscription portfolio, introducing updated benefits and pricing across its Mobile, Super and Premium tiers. The new structure came into effect on January 28, 2026, with the company positioning the refresh as a move to widen access while offering clearer feature differentiation. “Explore new plans starting … Read More
JioHotstar, the largest over-the-top (OTT) platform in the country, has introduced monthly plans across all subscription tiers. There are three subscription tiers – Mobile, Super, and Premium. The Mobile is the cheapest tier. All these tiers have monthly, quarterly, and yearly subscriptions. JioHotstar, in a statement said, “The new structure … Read More
Netflix and Sony Pictures Entertainment (SPE) have announced a global Pay-1 licensing agreement that will bring Sony’s feature films exclusively to Netflix worldwide following their theatrical and home entertainment windows. Under the multi-year deal—an industry first for Pay-1 rights—Sony’s feature films will stream on Netflix across all territories as rights … Read More
Netflix and Warner Bros Discovery (WBD) today announced that they have entered into a definitive agreement under which Netflix will acquire Warner Bros, including its film and television studios, HBO and HBO Max, in a cash-and-stock deal valued at USD 27.75 per WBD share. Also Read: Government Partners with Netflix … Read More
The Ministry of Tourism has entered into a non-commercial partnership with Netflix to promote India’s tourism destinations through cinematic storytelling. The collaboration aims to showcase the country’s diverse natural landscapes, cultural richness and heritage sites to global audiences by integrating real Indian locations into on-screen narratives. Collaboration Between Tourism and … Read More
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